The World to Fix

Does brave design entail a promise to change your life for the better? How does it influence the process of creating the “Brave New World”? You will be able to find answers to this and other questions during the 8th Annual Lodz Design Festival held from 9 to 19 October this year.

What will be included into the Festival Agenda as the Main Events are a few designs offering a highly diversified interpretation of the “Brave New World” motto. Some of them are works still in progress, endeavoured by their authors months ago especially for the Lodz Design Festival, others will have their Polish première this October. The authors who will offer their interpretation of the Festival leitmotif include Daniel Charny, Charlie Koolhas, Grupa Projektowa Tabanda, Dennis Elbers & Sven Ehmann, and Kolektyw panGenerator.

Daniel Charny, the Curator of the BRAVE FIXED WORLD Exhibition, shares his reflections on the possible role of (broadly understood) fixing and repairing in the contemporary world:
- The world we live in is shaped by the heroic successes of mechanisation and mass-production. The democratisation of access to goods and improved quality of life brought about by industrial production has come at a price. While the abundance of cheap standardised products strain our environment, we are distanced from the experience of making, so leaving many with the limited choices of buying new or doing nothing. This ‘Brave New World’ needs fixing.

bnwThis year, the focus of the Lodz Design Festival is on interactivity, first and foremost. Apart from watching, you will be able to use your sense of touch as well, and to feel the material of which a given object has been made to find out about its structure and texture by yourself. What is more, it will also be possible to fix, remake and renovate things (including your own) under the supervision of professionals. The visitors will be welcomed to the Test Zone prepared by the TABANDA group of designers. It is an interactive exhibition and creative playground in one, featuring four kinds of material: wood, paper, metal, and fabrics. The artists will attempt to demonstrate how materials, processed in the human brain and by human hands, take form and become examples of architecture, design, or artistic installations. The process of designing has also claimed the attention of Dennis Elbers and Sven Ehmann, the Curators of the RESOLUTE – DESIGN CHANGES Project. They have scrutinized the current status of social responsibility of designers, and traced the designing processes back to find out how they make it possible to shape society, and how the way of perceiving design by people changes.

What is characteristic for the contemporary world cultures? You will be able to find out when visiting the City Lust installation prepared especially for the Festival by Charlie Koolhas. The artist will invite the viewers to join her on an unusual trip over five contemporary cities, attempting to change the participants’ perspective so that they could give a miss to differences and focus on correlations, similarities, and interdependences. As for Juli Capela, he has selected his artists according to the criterion enabling presentation of the contemporary Spanish avant-garde in its full diversity. The Bravos exhibition covers 21 designs by 21 designers. What is common to all of them includes the age of the artists: all of them were born after 1960.

The LDF includes both exhibitions and the accompanying events. What has been on its agenda for years is the “Make Me!” competition aimed at supporting and promoting new artists. Who will win the main prize of PLN 20,000? To find out, come to the opening ceremony. Festival attendees are also familiar with the “Must Have” event which is an exhibition and public voting in one and has become a quality mark in itself. Its focus is on singling out and popularizing the best Polish implementations of applied solutions. The idea behind the public voting system is to show good Polish design and to promote domestic enterprises and designers.

bnw2The diversity of the LDF events makes the Festival grounds a good destination both for professionals and amateurs including children and adults. Everyone will have a chance to join in the Festival activities and to try their hand at constructing, fixing, creating or improving things. A large part of the Festival program is devoted to the youngest. It is for children that the component of Educreation (a series of workshops and guided exhibition tours) has been introduced by the organizers, as well as the Paradyż Educational Playroom available in the Land of Paradyż part of the exhibition prepared by Ceramika Paradyż, the Festival Main Patron. Parents will be able to leave their little dear ones under the care of Festival caretakers who will spend time with them and teach them through play.

As every year, graphic design lovers cannot wait to see the Festival graphics. Since the very beginnings of the LDF, its organizers stuck to its goals including cooperation with the best graphics from Lodz. The layout of these annual LDF celebrations, developed by Studio Kreatywne Progessivo, is expected to draw the attention of the Festival participants and guests to design and its role in the world in a somewhat willful way.
- While busy with the LDF visual identification, we kept asking ourselves a question whether or not this ‘brave new world’ is something new indeed, or is it more like looking ahead while being rooted in the past. Is pure form a manifestation of novelty, of is it a way to greet the classical world, says Mateusz Lipski from Progressivo.

Thanks to the Municipal Office of Lodz and to its strategy of development based on creative industries, the Festival keeps growing. The attractions included in the 8th annual celebrations are really countless, and its diversified program makes it possible to get to know not only the current trends in the world of design, but also the most interesting examples of public spaces to be seen in Lodz.

The two great Festival centers: Art_Incubator at 3, Tymienieckiego St., and the former weaving plant of Marcus Silberstein at 250, Piotrkowska St., offer 10,000 m² of exhibition space filled up with design. All in all, it is worth a while to take some time off between 9 and 19 October to participate in this Design Festival.