Since people are attacked with a great number of forms and colors since their childhood, they become insensitive to the power of their effect. The designers give up on competing with that visual cacophony and often settle for almost invisible forms. Those creators explore the significance of the senses anew, and use it. A conscious multi-sensory design requires not only a special kind of sensitivity, but also a knowledge from different fields. Sight, hearing, taste, smell and touch are also biological, psychological, anthropological, and even philosophical phenomenon. A clash of theory and design practice often surprises the theoreticians as well as the practitioners.
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Lecture: Touch with your sight, look with your hands